Case study · Brand identity
Halden Coffee: a roastery brand as warm as its first sip.
How a family roastery grew from one café to a national wholesale brand without losing the character that made locals queue around the block.
Client
Halden Coffee Co.
Year
2026
Services
Strategy, identity, packaging
Timeline
11 weeks
The challenge
Loved locally, invisible on the shelf.
Halden had a loyal neighbourhood following, but their packaging disappeared next to national brands. Every new product had been designed in isolation, so nothing looked like it belonged to the same family.
Our approach
Turn the roaster’s ritual into a visual system.
We built the identity around the circular drum of the roaster: a bold mark, a warm tangerine palette and a label grid that flexes from single origins to seasonal blends.
The results
Six months after launch.
Wholesale partners
0
x
Growth in online orders
0
%
New retail listings
0
“People now recognise our bags from across the shop. The new brand gave our whole team a reason to be proud of what we put on the shelf.”
Maren Holt · Founder, Halden Coffee