{"id":11,"date":"2026-09-28T12:15:29","date_gmt":"2026-09-28T12:15:29","guid":{"rendered":"https:\/\/demos.alulethmarketing.com\/vetro\/case-study\/"},"modified":"2026-09-29T08:12:54","modified_gmt":"2026-09-29T08:12:54","slug":"case-study","status":"publish","type":"page","link":"https:\/\/demos.alulethmarketing.com\/vetro\/case-study\/","title":{"rendered":"Halden Coffee"},"content":{"rendered":"\n
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Case study \u00b7 Brand identity<\/p>\n\n\n\n

Halden Coffee<\/h1>\n\n\n\n

A warm, confident identity for a specialty roaster moving from one caf\u00e9 to a national online brand.<\/p>\n<\/div>\n\n\n\n

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CLIENT<\/p>\n\n\n\n

Halden Coffee Roasters<\/p>\n<\/div>\n\n\n\n

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YEAR<\/p>\n\n\n\n

2026<\/p>\n<\/div>\n\n\n\n

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SERVICES<\/p>\n\n\n\n

Strategy, identity, packaging<\/p>\n<\/div>\n\n\n\n

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TEAM<\/p>\n\n\n\n

3 designers, 8 weeks<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Halden<\/figure>\n\n\n<\/section>\n\n\n\n\n
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The challenge<\/p>\n<\/div>\n\n\n\n

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Halden had great coffee and a loyal local crowd, but a brand that looked like a hundred other roasters. Online, nobody could tell them apart.<\/p>\n\n\n\n

We needed an identity that felt handmade and premium at the same time, and that could stretch from a paper cup to a subscription website.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Our answer<\/p>\n<\/div>\n\n\n\n

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A rounded, sunny wordmark, a bold colour for each origin and a packaging system that turns every bag into a small poster.<\/p>\n\n\n\n