Case study · Brand identity
Halden Coffee
A warm, confident identity for a specialty roaster moving from one café to a national online brand.
CLIENT
Halden Coffee Roasters
YEAR
2026
SERVICES
Strategy, identity, packaging
TEAM
3 designers, 8 weeks
The challenge
Halden had great coffee and a loyal local crowd, but a brand that looked like a hundred other roasters. Online, nobody could tell them apart.
We needed an identity that felt handmade and premium at the same time, and that could stretch from a paper cup to a subscription website.
Our answer
A rounded, sunny wordmark, a bold colour for each origin and a packaging system that turns every bag into a small poster.
- Brand platform and tone of voice
- Logo, colour system and typography
- Packaging for 12 coffees
Results
What changed after launch.
+212%
online sales in the first quarter
3.4×
more newsletter sign-ups
12
coffees relaunched in the new packaging
Client words
“
Vetro rebuilt our brand in eight weeks and it felt effortless. Our pre-orders doubled the month we launched.
Clara Mendes
Founder, Halden Coffee
Sharp thinking, zero ego and files that are a joy to work with.
Jonas Keller
CMO, Nordwerk
They understood our product better than our own pitch deck did.
Amara Osei
CEO, Kestrel Mobility
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